Job Description

Group Director Online Marketing

The Group Director Online Marketing is responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, retention, and brand visibility in a highly competitive online casino, sports and poker gaming market. This role combines strategic planning with hands-on execution across digital marketing channels, partnership management, customer insights, compliance, and campaign optimization.

Does This Sound Like You?

Proven experience (5+ years) in senior marketing roles within the online gambling, iGaming, or similar digital entertainment industries.
Deep understanding of digital marketing tactics, tools, and technologies.
Strong leadership and communication skills.
Experience in regulated markets and familiarity with advertising
Data-driven mindset with proficiency in analytics platforms (Google Analytics, Tableau, etc.).
Familiarity with CRM systems, affiliate networks, and customer segmentation strategies.
Fueled by the thrill, and you bring that energy to everything you do

Qualifications: Ideal

Marketing Strategy & Growth: Develop and lead the overall marketing strategy for the online casino and sportsbook, identifying growth opportunities across markets and channels while building a strong brand presence.
Acquisition & Retention: Oversee end-to-end digital marketing (SEO, PPC, affiliates, social, etc.), deliver targeted promotions, and work with CRM to improve player retention, loyalty, and LTV.
Player Journey & Experience: Optimize the full player lifecycle from registration to retention through onboarding, segmentation, bonusing, and strong UI/UX and creative asset management.
Performance & Analytics: Set KPIs, track user behavior and campaign ROI using analytics tools, and deliver actionable insights and reports to leadership.
Leadership, Partnerships & Compliance: Lead and mentor the marketing team, manage affiliate programs and strategic partnerships, and ensure all activities meet regulatory and responsible gambling standards.

Recruitment Team: Marketing

Contact: Katriin Laanet, Baltic People Operations Partner, Katriin.Laanet@oc.eu

OlyBet

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Group Director Online Marketing Job at OlyBet, San Antonio, TX

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